PATHWAYS FOR DEVELOPING SALES REPRESENTATIVES AND ENHANCING THEIR HAPPINESS

Abstract

This article proposes approaches to developing and enhancing the happiness of sales representatives. Sales representatives play a vital role in the success of organizations, as their position involves direct interaction with customers and driving company revenue. While technological advancements have improved support for sales functions, sales representatives often face significant stress due to sales target management, customer expectations, and market changes. Recent research highlights those factors such as dissatisfaction with compensation, inefficient work systems, and excessive pressure are major contributors to high turnover rates in sales teams. Integrating Buddhist principle, Bhavana 4 (development in four aspects: body, morality, mind, and wisdom), offers a pathway to achieving both happiness and success. The principle serves as an internal driving force that strengthens the mind, providing holistic self-development and continuous personal growth. By understanding their work through reason and purpose and applying these Buddhist principles comprehensively, sales representatives can cultivate happiness, leading to more effective performance and long-term career success in sales.