ORGANIZATIONAL STRATEGY IN THE DIGITAL ERA

Abstract

Organizational models in the Digital era. The evolution of organizational models in the digital era stems from various organizational theories and management concepts. These models primarily rely on information technology systems for management, emphasizing key factors beyond merely using technology as a tool for success. These models include: 1. Human Organism This model focuses on human engagement with information technology systems integrated into daily life. It enables individuals to manage complex systems within organizations. 2. Organic Information Technology In this model, technology becomes an integral part of everyday life, fostering new societal structures governed by new regulations and interactions within virtual worlds. and 3. Wisdom Organization This model emphasizes systematic learning processes that integrate management strategies to adapt to rapid changes. It promotes a holistic approach to conceptual frameworks, driven by knowledge and wisdom.Strategic management in the Digital era. Strategic management in the digital age involves setting directions and approaches for future organizational missions. It is a critical factor in enhancing an organization's competitiveness by analyzing key influences on adaptability and identifying methods to improve efficiency and sustainability. To successfully manage organizations in the digital era, executives must focus on: 1. Leveraging technology and innovation to enhance operational efficiency. 2. Fostering an organizational culture that is flexible and open to change, ensuring rapid adaptability. 3. Developing human resources by equipping employees with skills, knowledge, and expertise aligned with modern technological advancements. and 4. Managing risks and ensuring IT security to protect data and build organizational credibility.