BUDDHIST GOOD GOVERNANCE INTEGRATION FOR ADMINISTRATIVE EFFECTIVENESS PROMOTION OF THE UPPER NORTHERN CAMPUSES OF MAHACHULALONGKORNRAJAVIDYALAYA UNIVERSITY

Abstract

This research article aims to achieve the following objectives: 1. To assess the efficacy of the management at the Upper Northern Campus of Mahachulalongkornrajavidyalaya University. 2. To investigate the factors impacting the efficiency of the management at the Upper Northern Campus of Mahachulalongkornrajavidyalaya University. 3. To propose the incorporation of Buddhist governance principles to enhance administrative effectiveness at the Upper Northern Campus of Mahachulalongkornrajavidyalaya University. This study applied a combined research method encompassing quantitative and qualitative approaches. The quantitative aspect involved the use of a questionnaire with a confidence level of 0.801 to gather data from a randomly selected sample of 177 individuals out of a total population of 315, employing Taro Yama's formula, which utilizes stratified sampling and simple random sampling. Data analysis involved employing frequency, percentage, mean, standard deviation, correlation analysis, and multiple regression analysis. The qualitative aspect included in-depth interviews with key informants and focus group discussions comprising Buddhist scholars, public administration practitioners, administrators, and groups of service recipients, totalling 27 participants. The data collected via qualitative methods were analyzed using descriptive content analysis.

The study's findings indicated that 1. The management effectiveness of Mahachulalongkornrajavidyalaya University at the Upper Northern Campus was notably high. 2. The factors influencing the management effectiveness at the Upper Northern Campus of Mahachulalongkornrajavidyalaya University, including 1. the implementation of the 7S principle in one aspect was statistically significant at the .01 level, thus accepting the research hypothesis, 2. the statistical significance of the 4 and 3 aspects of physical education at the .01 and .05 levels, respectively, accepting the research hypothesis, and 3. Integrating the Buddhist principles of governance and leveraging technology and innovation, the Buddhist Integrated Model aims to enhance the management effectiveness of Mahachulalongkornrajavidyalaya University, Upper Northern Campus. Emphasizing transparency, adherence to ethical principles, and the application of the 7S model, the approach seeks to maximize efficiency in management practices.