BUDDHADHAMMA APPLICATION FOR RISK MANAGEMENT IN PURCHASING PADDY FROM FARMERS OF RICE MILL OPERATORS IN NAKHON SAWAN PROVINCE

Abstract

Objectives of this research article were: 1. To study risk management in purchasing paddy rice from farmers, 2. To identify factors influencing risk management in purchasing paddy rice from farmers, and 3. To apply Buddhist principles to risk management in purchasing paddy rice from farmers by rice mill operators in Nakhon Sawan province. The study employed a mixed-methods approach, collecting data from a sample of 273 participants and interviewing 18 key informants. The research tools included questionnaires and in-depth-interview script. Data analysis was performed using both descriptive and inferential statistics.

The research findings were as follows: 1. Risk management in purchasing paddy rice from farmers was found to be at a high level,by overall. 2. Factors influencing risk management in purchasing paddy rice from farmers included: 1. management processes, encompassing materials, money, and man; and 2. the application of the Aparihaniya Dhamma principles, which involved regular meetings, refraining from setting rules that conflict with existing regulations, attentively serving customers, holding collective discussions, and respecting and listening to the opinions of elders. These factors significantly influenced risk management in purchasing paddy rice from farmers at the 0.05 statistical significance level. 3. The application of Buddhist principles to risk management in purchasing paddy rice from farmers revealed that the Aparihaniya Dhamma principles were used as a guiding framework for managing risks. Additionally, the integration of management practices with Buddhist principles in managing risks for rice mill operators in Nakhon Sawan Province included aspects such as Man, Money, Materials, and Management.