A SURVEY OF COMMUNITY’S POTENTIAL FOR A DEVELOPMENT OF SUSTAINABLE TOURISM ROUTE IN NONG CHOK SUB-DISTRICT, THAYANG DISTRICT, PHETCHABURI

Abstract

This research article has the objectives: 1. Study the potential of communities in the area of Nong Chok Subdistrict, Tha Yang District, Phetchaburi Province. 2. Create a sustainable tourism route in the Nong Chok Subdistrict, Tha Yang District. Phetchaburi Province has been formulated as a policy in the local government organization plan. This is a quantitative research, collecting data from 350 people living in the administrative area of Nong Chok Subdistrict Municipality using questionnaires. Data was analyzed using the SPSS program and descriptive analysis.

Research results: 1. The potential of the community towards developing the area towards a sustainable tourism route, found that overall readiness is at a moderate level. 2. The potential and suggestions of the community towards the development of the area towards a sustainable tourism route. Sustainably found People see that the community has potential in terms of unity. There is a lot of cooperation, closeness, generosity, helping each other as well as having a good attitude towards each other in the community. and with government agencies There is regular communication with each other. The suggestion is for government agencies to provide knowledge in product and product development.