POLICY FOR PROMOTING THE RAISING OF PUREBRED AMERICZN BRAHMAN CATTLE BY THAI FARMERS

Abstract

Objectives of this research article were: 1. To study the American Brahman cattle breeding promotion policy in Thailand, 2. To study factors affecting Thai farmers’ breeding of American Brahman cattle, and 3. To propose methods for promoting the raising of purebred American Brahman cattle in Thailand. This research was qualitative research. Key informants were 25 individuals raising American Brahman cattle in the 5 regions of Thailand. The research tools were in-depth interview script and data were analyzed by content analysis.

The results of the research revealed that: 1. In Thailand, there was no direct policy to promote purebred American Brahman cattle breeding, only policies related to beef cattle, dairy cattle, and fattening cattle. There were 5 factors in the purebred Brahman: 1. cattle rearing system 2. feed selection and feeding 3. important diseases and sanitation 4. breeding to increase cattle productivity 5. cattle market and 3. Cattle promotion guidelines were found that the government should establish policies directly related to the promotion of purebred American Brahman cattle in terms of cattle development, genetics, combined vaccines and organizing of new groups of farmers and the linkage of the cattle market, etc.