THE ROLE OF CORPORATE GOVERNANCE OF THE SECURITIES AND EXCHANGE COMMISSION ON CORPORATE GOVERNANCE AND INVESTMENT BEHAVIOR OF INVESTORS

Abstract

Objectives of this research article were 1. To study corporate governance 2. To study the influence of corporate governance 3. To study the role of the SEC in promoting listed securities companies that followed the principles of good corporate governance to lead to appropriate investment behavior of retail investors in the Stock Exchange of Thailand. Conducted by the quantitative research methods. Data were collected from a sample group of 1. 264 securities companies, 3 people each. 2. Shareholders/investors, 5 people each. Total sample size was 2,112 people. Descriptive data analysis was used. and structural equation model analysis.

The results of the research were found that: 1. Good corporate governance of listed securities companies and investment behavior of retail investors, it was found that good corporate governance of listed companies was at a high level. And the investment behavior of investors is at a high level. 2. Good corporate governance of listed securities companies and investment behavior of retail investors, it was found that the role of good corporate governance of the SEC towards listed securities companies focuses on requiring listed companies to create criteria and measures. Including enforcing the said principles in the governance of their own businesses to achieve serious results. More than a role in building self-discipline and support for creativity 3. The role of the SEC in promoting registered securities companies to comply with the principles of good corporate governance. This will lead to appropriate investment behavior of retail investors. Statistically significant at the 0.001 level.