COOPERATIVE LEARNING MANAGEMENT THROUGH RICE SEED PRODUCTION MANAGEMENT FOR SELF-RELIANCE OF COLLABORATIVE FARMING IN NAKHON RATCHASIMA AREA

Abstract

This research article has the objectives of 1. studying the rice seed supply chain, 2. creating knowledge on rice seed production management, 3. creating a strategy for managing the rice seed production process, and 4. creating a rice seed distribution network. Good quality It is action research. Participation form this time The target group is farmers who are members of large rice fields in Sung Noen District. Chaloem Phrakiat and Phimai, Nakhon Ratchasima Province Data collection was classified according to the objectives of the research:
1) questionnaires, 2) interviews, evaluations and tests, 3) interviews, 4) recordings. In terms of data analysis, statistical and content analysis were used.

The findings showed that there were three main parts of supply chain, upstream midstream and downstream. Those entities in the upstream part were farmers who cultivated rice seed. The midstream part consisted of those who played role as rice seed providers. The downstream part consisted of rice seed buyers. To create knowledge from the study, the good quality rice seed production manual and collaborative farming case study were made. TOWS Matrix was taken to developed rice seed production management strategies. The findings suggested the three important forms of strategy, Strength-Opportunity (SO), Weakness-Opportunity (WO) and Strength-Threat (ST) strategy. In addition, the beginning of informal rice seed network among collaborative farming groups in Nakhon Ratchasima Province was also founded in this study.