A STUDY OF TOEY PANAN HANDICRAFT WISDOM FOR CULTURAL TOURISM MANAGEMENT OF KHLONG U-TAPAO WATERSHED COMMUNITY, MAE TOM SUB-DISTRICT, BANG KLAM DISTRICT, SONGKHLA PROVINCE

Abstract

the cultural tourism management model of Khlong U-Tapao watershed community, Mae Tom Sub-districtm conducted by qualitative research, collecting data by using document studies, field data collection, observation and in-depth interviewing 19 key informants who were members of Toei Panan Weaving Community Enterprise and members of the Khlong U-Tapao Tourism Community Enterprise. The concept of Thai wisdom, the concept of cultural ecology and the concept of cultural tourism management were used as a guideline for analyzing the wisdom of Toei Panan handicrafts.

The results were found that 1) The community of Khlong U-Tapao, Mae Tom sub-district had the wisdom of Toei Panan handicrafts since the Ayutthaya period. The community's location was near a water source with large number of Toei Panan trees that were conducive to making Toei Panan weaving handicrafts for everyday use, such as mats and ritual objects. When there were surplus products, they were sold both in the nearby and far away communities such as Kedah.The work of Toei Panan weaving had continued until the electric road has played as a big role in people lives. The new generation went to work outside the area, resulting the decrease of basketry work. At the present, people in the community jointly set up the Toei Panan Weaving Community Enterprise Group, which has been managed together with Khlong U-Tapao Tourism Community Enterprise Group. 2)There were five management approaches, namely (1) resources (2) stakeholder participation (3) customers and tourists (4) tourism activities and (5) impacts of tourism 3) Creating tourism activities in order to enhance the community tourism by making a travel program, tourist map and public relations media.