MARKET, LEARNING, ENTREPRENEURIAL ORIENTATIONS EFFECT TO INNOVATIVENESS AND PERFORMANCE OF AGRICULTURAL COOPERATIVESIN THAILAND
Keywords:
Orientation, Innovativeness, Agriculture CooperativeAbstract
Objectives of this research paper were: 1. to study market orientation, learning orientation and entrepreneurial orientation that affected innovativeness and performance. 2. To study innovativeness affecting performance. 3, To study market orientation, learning orientation and entrepreneurial orientation had indirect effect to performance of agriculture cooperatives in Thailand. This was the quantitative research. Data were collected by questionnaire. The samples were 392 district agriculture cooperatives. The statistics used in this research was descriptive statistic and structural equation model analysis. Goodness of Fit are CMIN/df=1.934, CFI=0.984, GFI=0.941, RMR = 0.016 and RMSEA = 0.049.
The findings of the research were: 1. learning orientation and entrepreneurial orientation had direct effect to innovativeness and learning orientation had direct effect on performance. 2. Innovativeness had direct effect on performance, and 3. Learning orientation and entrepreneurial orientation had indirect effects on performance through innovativeness. Therefore, learning orientation was the most important fact. It helped create behavior on personnel and organization for creating new innovation. Whilst, entrepreneurial orientation supported personnel to be able to analyze business environment, to raise opportunity, to find new ideas that created innovativeness to organization.
References
กัลยา วานิชย์บัญชา. (2556). การวิเคราะห์สมการโครงสร้าง (SEM) ด้วย AMOS. กรุงเทพฯ: ห้างหุ้นส่วนจำกัดสามลดา.
ปรารถนา หลีกภัย และคณะ. (2557). ความสามารถทางนวัตกรรมของธุรกิจโรงแรมในภาคใต้ของประเทศไทย. วารสาร วิทยาการจัดการ, 31(1), 69-95.
ปุณยวีย์ สุขรุ่งเรืองสันติ และสุดาพร สาวม่วง. (2554). นวัตกรรมทางการตลาดด้านการพัฒนาผลิตภัณฑ์ใหม่ของอุตสาหกรรมอาหารกระป๋องไทย. BU Academic Review, 10(1), 373-386.
วัชรพันธ์ ผาสุข. (2557). การมุ่งเน้นตลาดและการมุ่งเน้นการเรียนรู้ในการพัฒนาความสามารถทางนวัตกรรมและผลการดาเนินงานของธุรกิจอุตสาหกรรมขนาดกลาง. วารสารการจัดการภาครัฐและภาคเอกชน, 21(2), 102-126.
ศิริลักษณ์ นามวงศ์ และประเสริฐ จรรยาสุภาพ. (2560). บทบาทของสหกรณ์ไทยในยุคเศรษฐกิจใหม่. วารสารสังคมศาสตร์ มหาวิทยาลัยวลัยลักษณ์, 10(2), 144-183.
Asad, M., et al. (2018). Do Entrepreneurial orientation and size of enterprise influence the performance of micro and small enterprises? A study on mediating role of innovation. Management Science Letters, 8, 1015–1026.
Calantone, R. J., et al. (2002). Learning orientation, firm innovation, and firm performance. Industrial Marketing Management, 31(6), 515-524.
Distanont, A. & Khongmalai, O. (2020). The role of innovation in creating a competitive advantage. Kasetsart Journal of Social Sciences, 41(1), 15-21.
Fornell, C. & Larcker, D.F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50.
Genc, E., et al. (2019). The impact of SME internationalization on innovation: The mediating of market and entrepreneurial orientation. Industrial Marketing Management, 82, 253-264.
Hajar, I. (2015). The Effect of Business Strategy on Innovation and Firm Performance in the Small IndustrialSector. The International Journal of Engineering and Science, 4(2), 1-9.
Hu, L. & Bentler, P.M. (1998). Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. Psychological Methods, 3(4), 424–453.
Hult, G. T. M., et al. (2004). Innovativeness: Its antecedents and impact on business performance. Industrial Marketing Management, 33, 429-438.
Ismail, I., et al. (2019). The effect of market orientation, innovation, organizational learning and entrepreneurship on firm performance. Journal of Entrepreneurship Education, 22(3), 1-13.
Mahmoud, M. A., et al. (2016). Market orientation, learning orientation and business performance: The mediating role of innovation. International. Journal of Bank Marketing, 34(5), 623-648.
Martínez, J. E. V., et al. (2018). The Relationship Between Market Orientation, Entrepreneurial Orientation and Learning Orientation on Innovation and its Effect on Performance in Mexican SMEs. International Business Management, 12(2), 132-144.
Narver, J. C. & Slater, S.F. (1990). The Effect of a Market Orientation on Business Profitability. Journal of Marketing, 54(4), 20-35.
Oktavio, A., et al. (2019). Learning Orientation, Entrepreneurial Orientation and Their impacts on New Hotel Performance: Evidence from Surabaya. Journal of Applied Management, 17(1), 8-19.
Phorncharoen, I. (2020). Influence of market orientation, learning orientation, and innovativeness on operational performance of real estate business. International Journal of Engineering Business Management, 12, 1–11.
Rhee, J., et al. (2010). Drivers of innovativeness and performance for Innovative SMEs in South Korea: Mediation of learning orientation. Technovation, 30(1), 65-75.
Soares, M. D. C. & Perin, M. G. (2020). Entrepreneurial orientation and firm performance: an updated meta-analysis. RAUSP Management Journal, 55(2), 143-159.
Yuliansyah, Y., et al. (2021). Organizational learning, innovativeness, and performance of financial service firms in an emerging market: examining the mediation effects of customer-focused strategy. Business Process Management Journal, 27(4), 1126-1141.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Journal of MCU Social Science Review
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
In order to conform the copyright law, all article authors must sign the consignment agreement to transfer the copyright to the Journal including the finally revised original articles. Besides, the article authors must declare that the articles will be printed in only the Journal of MCU Journal of Social Sciences. If there are pictures, tables or contents that were printed before, the article authors must receive permission from the authors in writing and show the evidence to the editor before the article is printed. If it does not conform to the set criteria, the editor will remove the article from the Journal without any exceptions.
