INNO-LIFE OF BUDDHIST WISDOM TO SUSTAINABLE TOURISM OF NOENMAPRANG DISTRICT, PHITSANULOK PROVINCE

Abstract

Objectives of this research were: 1. To develop a knowledge set of local wisdom 2. To promote tourism to develop community products and 3. To manage the capacity building of Buddhist tourism potential at Noen Maprang District Phitsanulok Province, conducted by the mixed research methods, the qualitative research as the main method supported by the quantitative research. Data were collected by in-depth-interviewing 24 Key Informants who were involved in tourist attractions and the quantitative research used questionnaires to collect data from 400 samples and 10 participants in focus group discussion.

The results were found that: 1. A set of knowledge and local wisdom to promote tourism were as follows; Tourism resources, Local wisdom showing the relationship between the physical environment and the culture of the community, Products from local wisdom, community tourism routes, where tourists will experience the beauty of nature, lifestyle, social culture and participated in community product making activities with the villagers. 2. Community products development to promote tourism was found what should be developed in the beginning is the development of packaging and product labeling. taking into account the following formats strong, reasonable selling price, able to meet the needs of users, beauty, comfortable to use, Maintenance, safe and fast transportation. (3) Key components to strategic success factors in managing the capacity building in tourism were determined to be used to develop strategy or important components that are suitable for practical implementation in 7 areas namely, community participation, support capacity, service to tourists, tourism management, tourism community products, tourism activities and process, and tourism resources.