THE DEVELOPMENT OF TOURISM ACTIVITY VALUES FOR ELEPHANT TOURISM DESTINATION IN THAILAND WITH DESTINATION FASCINATION SCALE CONCEPT

Abstract

Objectives of this research were: 1. to study the relationship between environment characteristics and tourism activities patterns for elephant tourism destination of Thailand and 2. to study the relationship between the characteristics of the environment and tourism activities patterns in the elephant tourist attraction of Thailand with the attractiveness of the elephant tourism attraction and 3. propose guidelines for developing the value of tourism activities in national tourist attractions of Thailand by using quantitative research. The research sample consisted of 392 Thai tourists in elephant tourism destinations by using nonprobability randomization such as purposive sampling and quota sampling randomization by using the tool as a questionnaire. The statistics used were Pearson correlation analysis and multiple regression analysis.

The results of the research found that: 1. Characteristics of the environment have a moderate relationship with the form of tourism activities; that is, they give tourists a good travel experience. Want to come back to travel again, and 2. Have a moderate relationship with the fascination of the Kochaban tourist attraction; that is, it is a good and new tourist attraction. Makes you want to come back and travel again. 3. Combination of natural environment, culture, history. And creating tourism activities based on the value of elephants. Make every group of tourists like it.