• Dong Liang Maejo University
  • Winitra Leelapattana Maejo University
  • Weerapon Thongma Maejo University
  • Jirachai Yomkerd Maejo University


Tourism Motivation, Behavior, College Students


The research aim was to analyze the relevant characteristics of factors affecting tourism behavior to conduct confidence analysis on monthly living expenses and travel frequency of the hypothetical target for verification, to conduct confidence analysis to verify the hypothesis target gender and tourism sharing behavior, carrying out confidence degree analysis to verify the hypothesis target grade and tourism recognition, to conduct confidence analysis, to verify the hypothesis of target gender and tourism type selection with 5 objectives, conducted by the quantitative method. The samples were 500 respondents. Data were collected by SPSS and analyzed data by statistics software, based on the analysis of the influencing factors of the surveyed college student tourism behavior and tourism motivation, the proportion and correlation between the factors were obtained, and the analysis report of the influencing factors of college students tourism behavior was obtained.

The research results were that university student tourist behavior influence factor analysis the research results showed that the major factors that influenced tourist behavior were centralized and uniqueness to reality. Alternative and emotional factors proved the four hypotheses through analyzing the characteristics of the factors of correlation degree, putting forward reasonable findings. Suggestions; for student development of tourism and tourism provided advice and reference the results of this study could serve as the basis of analysis of the university student tourist group, to develop tourism service goals and develop tourism group that optimized the tourism environment to have a certain reference value.


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How to Cite

Liang, D., Leelapattana, W., Thongma, W., & Yomkerd, J. (2024). TOURISM MOTIVATION AND BEHAVIOR OF COLLEGE STUDENTS . Journal of MCU Social Science Review, 13(2), 376–390. Retrieved from