• Fang Yang Maejo University
  • Jirachai Yomkerd Maejo University
  • Winitra Leelapattana Maejo University
  • Prayong Kusirisin Maejo University


Tourist Revisit, Theme Park, Perceived Value


The objectives of this research article are: 1. Determine the relevant factors that affect the perceived value of willingness. 2. Based on the research results, practical countermeasures are taken to develop theme park tourism and improve inspection intentions. take a test The sample consisted of 312 tourists who had visited Fanta theme park in China. This study used Fanta theme park as an example, using paper questionnaires and electronic questionnaire surveys for tourists to answer, this study used convenience sampling and sampling, data processing and analysis by SPSS 22.0 to examine the factors influencing tourists' willingness.

The research results found that Willingness greatly influences return visitors. Important factors that affect tourists' willingness to investigate include tourists' perceptions of theme parks in terms of quality, location, marketing strategies, etc. in the experience. Culturally, we will improve the level of facilities and services of tourism, improve the perceived value of tourists, strengthen the experimental project of Fanta theme park, improve the quality of tourists, and cultivate visitors' local attachments, to increase tourists' willingness to return for a repeat visit.


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How to Cite

Yang, F., Yomkerd, J., Leelapattana, W., & Kusirisin, P. (2024). TOURIST REVISIT INTENTION OF THEME PARK: A CASE STUDY ON FANTA THEME PARK . Journal of MCU Social Science Review, 13(2), 360–375. Retrieved from