RISK MANAGEMENTS STRATEGY OF SMALL PROPERTY DEVELOPERS IN THE EASTERN ECONOMIC CORRIDOR

Abstract

Objectives of this research were: 1. To study the characteristics factors; 2. To study the level of risk management and 3. To study risk management strategies of retail real estate businesses at the Eastern Economic Corridor (EEC), conducted by the mixed methods. The population used in the research included small real estate entrepreneurs. 50 people in Chonburi Province, 50 people in Rayong Province, and Chachoengsao Province 50 people, totaling 150 people. The sample size was determined by using a specific sampling technique. Personal data were analyzed by frequency distribution, percentage, arithmetic mean. and standard deviation do research hypothesis testing that consists of multiple regression analysis at the statistical significance level of 0.05. The qualitative research. data were collected from 10 small real estate entrepreneurs, 2 academicians, 3 representatives from the government sector, totalling 15 people.

The results showed that. 1. The risk management strategy of the retail real estate business in the Eastern Economic Corridor (EEC) area, by overall was found that most entrepreneurs had investment capital at 50-100 million baht and had investment capital at 101 -200 million Baht with 5 to 10 years’ experience with more than 10 personnel. Operators were mostly constuction engineers, soconded by law advisors and construction advisors respectively. 2. The level of risk management of the retail real estate business in the Eastern Economic Corridor (EEC) area by overall the characteristics of good enterpreneurs must be technology and innovation oriented bringing in the new ideas or making use of the old asset in the new ways.