BUDDHIST METHODS OF CULTURE TOURISM MANAGEMENT OF PHRANAKHONSIAYUTTHAYA PROVINCE

Abstract

This research article aimก to analyze management conditionsม study the factors affecting and to present a Buddhist model and cultural tourism management method. The research was the mixed methods.  The quantitative research used questionnaires to collect from samples of 396 people. Data were analyzed using a social science package. The qualitative research collected data by in-depth interviewing 19 key informants and 9 participants in focus group discussion. Data were analyzed by content descriptive interpretation.

The results of the research were as follows: 1. Cultural Tourism Management of Phra Nakhon Sri Ayutthaya Province at a high level. 2. Factors affecting cultural tourism management of Phra Nakhon Sri Ayutthaya Province. It was found that the Aparihaniya-dhamma 7 affected cultural tourism management of Phra Nakhon Sri Ayutthaya Province. There were 4 aspects, namely, taking care of   visitors, respecting and listening to the opinions of adults, not to set rules that are contrary to the original regulations and concurrent meetings and 3 Buddhist models of cultural tourism management method of Phra Nakhon Si Ayutthaya Province. There are fundamental factors which are Buddhist methods of management by integrating principles of Aparahaniyadham 7 to support the creation of a Buddhist cultural tourism management method and to apply the 5A's tourism components to be used to promote the effectiveness of cultural tourism management of Phra Nakhon Sri Ayutthaya Province