• Surayuth Boonmatat Ramkhamhaeng University
  • Peerapong Pukkeeree Ramkhamhaeng University
  • Khahan Na Nan Ramkhamhaeng University
  • Damrong Wattana Ramkhamhaeng University


Organizational Culture, Public Organization, Thailand 4.0


Objectives of this research article were: 1. To study organizational cultures, 2. To analyze their cultural elements of public organizational cultures suitable for Thailand 4.0 era. This research employed mixed methods of qualitative research comprising 14 key informants from 14 organizations using semi-structured in-depth-interviews and confirmed by quantitative research conducted with samples of 199 informants from public organizations under central administration using 5-level rating-scaled questionnaire which had been verified that IOC=1 and a =0.971 and using confirmatory factor analysis by running a structural equation modeling (SEM) program.

The results revealed that public organizational cultures suited for Thailand 4.0 were comprised of 5 main elements and 39 sub-elements as follows:
1) Concepts from the 4th Industrial Revolution consisting of 4 sub-elements
2) Concepts from Thailand 4.0 model consisting of 5 sub-elements 3) Concepts from Bureaucracy 4.0 consisting of 6 sub-elements 4) Good cultures according to PMQA 4.0 consisting of 7 sub-elements and 5) Core values and concepts fostering high performance and excellence organizations consisting of 17 sub-elements. These elements can be applied to cultural changes of public organizations towards Thailand 4.0 era.


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How to Cite

Boonmatat, S., Pukkeeree, P., Na Nan, K., & Wattana, D. (2024). PUBLIC ORGANIZATIONAL CULTURES SUITED FOR THAILAND 4.0 ERA FOR PUBLIC ORGANIZATIONS UNDER CENTRAL ADMINISTRATION. Journal of MCU Social Science Review, 13(2), 1–14. Retrieved from