MUD FERMENTED CLOTH: FROM LOCAL WISDOM TO A NATIONAL BRAND

Abstract

The study of ‘Mud Fermented Cloth: from Local Wisdom to a National Brand’ had an objective to study the local wisdom used in the production process and development of the Leela Faai sea mud fermented cloth brand of Baan Shang District, Rayong Province. conducted by the quality research by in-depth interviews and observing. The researcher studied only the Leela Faai who was the first and only manufacturer in the eastern part. The analyses the data and presented the results by descriptive analysis in accordance with the local wisdom of folklore studies. Findings can be summarized as follows:

The Leela Faai mud fermented cloth had the production process and development of the mud fermented cloth using three types of local wisdom which were:1. Original local wisdom about the qualification of the rice field mud, i.e., when it was used to ferment the cloth, it will be nicer to wear. Leela Faai sea mud fermented cloth brand adjusted by using the sea mud and was found that the sea mud had the same qualification to the rice field mud 2. Creative local wisdom, the sea mud fermented cloth is outstanding because it is the combination between the original local wisdom and new body of knowledge that came from experience until it had a characteristic making the sea mud fermented cloth 3. Occupational local wisdom, the sea mud fermented cloth had developed the type of production by printing the design from nature it could create occupation and income for the community.