A DEVELOPMENT OF BUDDHIST MANAGEMENT POTENTIAL OF SERVICING BUSINESS OPERATORS IN THE DIGITAL ECONOMY AT CHONBURI PROVINCE

Abstract

This research article aims to present the development of the Buddhist administrative competence of service business operators in the digital economy era of Chonburi Province. It was qualitative research Field data were collected by in-depth interviews with 25 key informants or individuals using a structured interview form. Total content validity index (S-CVI) of 1.00 as a data collection tool by analyzing the data with contextual content analysis techniques and a group discussion of 12 experts or persons by analyzing the data with contextual content analysis techniques.

The investigation results revealed that The model for developing Buddhist management competency of service entrepreneurs in the digital economy era of Chonburi Province consists of developing adaptability, vision development, building self-confidence, focus on human resources, building credibility, interpersonal relationship, maturity, the foresight of the business in the future, needs of customers , analyze the current situation and its possibilities, taking action as planned, building teamwork in the organization, and contributing to society, use the 8P’s marketing strategy and integrate it with moral principles.