GUIDELINES FOR DEVELOPING POTENTIAL MANAGEMENT OF HEALTH SPA BUSINESS ESTABLISHMENTS IN THE EASTERN SEABOARD TOURISM DEVELOPMENT ZONE FOR PREPARING TO BECOME THE CENTER OF HEALTH PROMOTION IN ASIA

Abstract

This research article aimed to study the development of health spa business in each period, potential analysis and proposed management guidelines for health spa business establishments in the Eastern Seaboard tourism development zone to prepare for becoming a health promotion center in Asia. The type of research this time was mix methods, the samples were managers, employees and service users of health spas in Pattaya. The research tool was questionnaire for data collection in Pattaya City. Data were analyzed by descriptive statistics.

The results were found that quantitatively, respondents classified as American race: 38% of the time, 29% of British, 17% of Indians, 11% of Thais, 3% of French and 2% of Switzerland. 46% of those who visited the health spa per 1 hour average, 48% of the average monthly health spa visits 1-2 times or 48% and the cost for using the spa services. For health per time, at 1,001 - 1,500 baht, representing 33%. The results of a qualitative study from the perspective of management have commented that the place is peaceful. care about cleanliness There was a process for reducing contact while the employee's viewpoints that the development of language skills communication was important Proposals and results discussions were discussed within this article.