MANAGEMENT OF HUMAN RESOURCE READINESS OF THE AUTOMOTIVE AND AUTO PARTS INDUSTRIES FOR ENTERING THE EASTERN ECONOMIC CORRIDOR DEVELOPMENT PROJECT

Abstract

Objectives of this research paper were: 1. To study the factors affecting human resource readiness management for entering the Eastern Economic Corridor development project; 2. To study the approaches to human resource readiness management of the automotive and automotive parts industries for entering the Eastern Economic Corridor Development Project, conducted with the mixed research methods.  The sample group includes 169 entrepreneurs or human resource managers of the automotive and auto parts industry in the Eastern Economic Corridor development project, using questionnaire to collect data. The data were analyzed by frequency, percentage, mean and standard deviation. Statistics for t-test, F-test and multiple regression analysis. The qualitative research collected data from Key informants who were government officials. and 9 private entities involved in the Eastern Economic Corridor Development Project, by in-depth interviews and the data were analyzed by content descriptive interpretation.

The results of the research were found that: 1. Organizational management factors, human resource development factors and human resource management factors influenced the management of human resource readiness of the automotive and auto parts industries for entering the Eastern Economic Corridor development project. The Eastern Economic Corridor was found that knowledge and training should be provided for employees to have knowledge and expertise in their professions. Encouraging employees to be creative. Teamwork should be developed as well as language skills, especially English. and there should be encouraging employees to strive for various knowledge to develop themselves and to prepare them for the competition between the current and future organizations.