POLITICAL COMMUNICATION COMPARISION OF DR. THAKSIN SHINAWATRA AND GENERAL PRAYUT CHAN-O-CHA

Abstract

The objectives of this thesis were: 1. To study the political context 2. To compare political communication 3. To study the problems, obstacles and suggestions on political communication in the reign of Dr. Thaksin Shinawatra and in the reign of General Prayut Chan-o-cha. using qualitative research methods Data were collected by in-depth interviews with key informants from in-depth interviews of 3 monk and 15 people and collecting data from related documents and research. Qualitative Data Analysis Use content analysis methods and then present descriptively.

Findings were as follows: 1. During the year 2544-2546 B.E. was the period of 2001-2003 was the period when Dr. Thaksin Shinawatra came to administer the country under the constitutional rules of 2540 B.E., affecting political and social changes during the year 2557-2559 B.E. was a time of severe political crisis. Until General Prayut Chan-o-cha made a coup to take over the country. 2. Dr. Thaksin Shinawatra had knowledge and background in police service. and being a businessman and was elected as Prime Minister Therefore, it has the skills to communicate that is friendly to the people. General Prayut Chan-o-cha had knowledge and background from military service. Therefore, he was a stubborn, aggressive person, leading to a message of reform in many areas. 3. Problems, obstacles, and suggestions were found that Dr. Thaksin Shinawatra was sometimes quick-witted. may not be cautious in the use of language. He should communicate using more prudence. General Prayut Chan-o-cha is a straight-talker, speaks quickly, rarely keeps his emotions. should communicate in a friendly manner with the people.