BUILDING EMPLOYEE ENGAGEMENT IN ORGANIZATION DURING THE COVID-19 SITUATION OF THE NEW NORMAL ERA

Abstract

This article focused on the problem of employee connections within an organization which seems to be acute in the Covid-19 epidemic. Taking care of employees' well-being will be another barrier to long-term corporate success. If workers can work happily within the organization, they are willing to collaborate and will be a powerful force in guiding companies through the numerous challenges that have arisen since the advent of the COVID-19 virus in Thailand. To avoid hazards, several businesses have adopted rules allowing employees to work from home. It's a reaction to the government's policies. Hopefully, this will assist to minimize the number of afflicted persons and restricting the spread of the virus. As a result, during the COVID-19 scenario, companies should prioritize the development of employee relationships. Retaining individuals or workers with expertise and talents helps decrease business risks and disadvantages. This may be accomplished through non-financial engagement and financial motivation - compensation and benefit. Increased employee involvement with this major organization has positive impact on both individual and organizational performance.