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Apichat Masmalai
Chatchai Raka


This research aimed to 1. Study factors that affected long-term planning of truck service contracts in Thailand. 2. Develop a causal relationship model for long-term planning of truck service contracts in Thailand. 3. To examine the validity of the model against the empirical data and the direct and indirect influence on the long-term approach planning of the contract by integrated method were as follows: The qualitative research collected data by In-depth interviewing with 10 entrepreneurs and quantitative research collected data from 400 samples. The research tool was an interview form and questionnaire. Qualitative data were analyzed using content analysis and inductive conclusions. Quantitative data were analyzed using descriptive statistics. Correlation analysis to determine model validity and indirect influence size by social science package.

The results were as follows:  1. Factors related to factors that affected long-term planning were included: Contract design capabilities, Contract Specificity and Contract Complexity. 2. The developed model consisted of an endogenous latent variable, namely the Contract design capabilities and intrinsic variables were Contract Specificity, Contract complexity and long-term planning. 3. The model was study of the relationship between truck operators and complex service centers by considering service contracts as mediator variables and were found that the service contract model was consistent with empirical data.


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