MANAGEMENT DEVELOPMENT OF BUDDHIST TOURISM OF MONASTERIES IN SAMUTPRAKARN PROVINCE

Abstract

Objectives of this dissertation were to analyze the general condition, factors and to present the development. Methodology was the mixed methods. The qualitative research method collected data from 18 key informants by in-depth-interview and 10 participants in focus group discussion and analyzed data by content descriptive interpretation. the quantitative method collected data from 181 samples from 240 students and analyzed data with frequency, percentiles, means and standard deviation, SD.  

The research findings were as follow; 1. The temples had strengths such as having a variety of arts and cultures and traditions. There was a beautiful sacred Buddha image, people respect and worship. There is a shady area suitable for Dharma practice. There are ancient Buddhist sites that are interesting to study and learn. But monks lacked knowledge in restoring Buddhist ancient sites. Lack of public relations to disseminate information on Buddhist tourism. Lack of budget to develop the temple into a tourist attraction, etc. 2. Processes included meetings with communities and government agencies to develop the temples into a Buddhist tourist attraction. Clearly define job positions according to the relevant line of work. The abbot is the supreme decision maker. 3. Development: 1) tourism resources 2) tourism facilities 3) tourism transportation routes 4) tourism-related businesses 5) tourism promotion.