ETHICAL PROMOTION MODEL FOR INSURANCE AGENTS AND BROKERS UNDER THE SUPERVISION OF THE OFFICE OF INSURANCE COMMISSION

Abstract

Objectives of this article were to study the effectiveness of ethics promotion, the factors affecting and propose the ethical promotion model for insurance agents and brokers under the supervision of the office of insurance commission, conducted with the mixed research methods: The quantitative method collected from 400 samples. The qualitative method collected from 18 key informants and 10 participants in focus group discussion.

The research findings were as follows: 1. The ethical promotion for insurance agents and brokers under the supervision of the office of insurance commission by overall was at high level, the mean was average value at 4.20, 2. the factors of ethic promotion included ethical knowledge aspect, feeling aspect and behavioral expression aspect and Lokapāla-dhamma including Hiri and Ottappa affected the ethical promotion model and could explain the variations up to 39.20% and 3. The ethical promotion model for insurance agents and brokers under the supervision of the office of insurance commission included 1) integrity and fairness aspect was being honest with the organization, 2) performing duties with caution aspect was paying attention to work, 3) knowledge and ability to perform duties aspect was the knowledge and competence were always being developed, 4) treatment of secret information was the secret was not disclosed, 5) conflict of benefit management was conflict decreases, 6) the aspect of using of powers and duties under the law, powers and duties were exercised according to righteousness, 7) the aspect of independence, transparency and fairness were not interfering with each other and 8) cooperation between regulators aspect was that there was a memorandum of understanding.