DEVELOPMENT OF SOUVENIR PRODUCTS REFLECTTING THE IDENTITY OF THE TOURIST ATTRACTION

Abstract

Thailand's tourism industry is a rapidly developing industry, which brings huge income to the country. However, an important part of the tourism industry is the production of souvenirs. However, development of souvenirs was not modernized to meet the tourists’ demands. From literature search and survey of tourist attractions in Thailand that led to the sale of souvenirs. In addition, some products were not modernized., not enough to attract tourists to decide to buy. Thailand has many resources and cultural heritage and can create its own souvenirs. Therefore, tourism operators and professional groups in local communities should be studied. Learn how to develop an attractive design and modern style souvenir. The SCAMPER technique, modern design combined with cultural identity such as Design model from the temple walls, Local handicrafts and local materials as souvenirs, Using shapes as a souvenir design idea, Using original identity to develop as souvenirs, Bringing natural beauty and modern design In order to increase the value of souvenirs, it also provides perception and meets the needs of tourists. This leads to the income of the local people