STRENGTHENING THE POTENTIAL OF COMMUNITY ENTERPRISE IN ACCORDANCE WITH THE LOCAL DEVELOPMENT STRATEGY OF PHRANAKHON SI AYUTTHAYA RAJABHAT UNIVERSITY : A CASE STUDY OF KLONG-JIK SUB-DISTRICT COMMUNITY ENTERPRISE, BANG PA-IN DISTRICT, PHRANAKHON SI AYUTTHAYA PROVINCE

Authors

  • Pittaya Chaikham Phranakhon Si Ayutthaya Rajabhat University
  • Sujidkanlaya Maruekarajtinplaeng Phranakhon Si Ayutthaya Rajabhat University
  • Pichit Chodok Phranakhon Si Ayutthaya Rajabhat University
  • Sukkharak Saechia มหาวิทยาลัยราชภัฏพระนครศรีอยุธยา
  • Thanyathorn Thanyasiriphisit Phranakhon Si Ayutthaya Rajabhat University

Keywords:

Local development, Strengthening, Community Enterprise, Mushroom Products

Abstract

The objectives of this research were: 1. To present the method for strengthening the potential of Khlong-Jik Sub-district Community Enterprise in Bang Pa-In District, Phranakhon Si Ayutthaya Province, 2. To develop the method for upgrading the local products in order to match  the product requirements for commercial use via the scientific methods and technology, and 3. To develop the group management approach to a model community enterprise from the results of this qualitative research combined with participatory action research (PAR).

The achievement of Khlong-Jik Community came from the participation of all peoples together with the public and private sectors in every process. Therefore, these research results had directly impact to the community in so many ways such as the popularity, the growth of income rate and tourism and so on. According to these impacts, the Khlong-Jik Sub-district Community Enterprise received award for being the best community enterprise in Phranakhon Si Ayutthaya province.

References

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Cohen, J.M. and Uphoff, N.T. (1980). Participation place in rural development: Seeking clarity through specificity, world development. New York: Cornell University

James, D.W. (2007). Knowledge sharing in a human resource community of practice (Dissertation Applied Management and Decision Science). USA.: Walden University.

Knowles, M.S, et al. (2005). The adult learner (8th ed.). London & New York: Routledge.

Marshall, C., & Rossman, G. (2016). Designing qualitative research (6th ed.). Thousand Oaks: Sage Publications.

Khongsatid, M. & Suksamran, S. (2018). Rajabhat Universities with local development: A comparative study Rajabhat Universities in rural and urban areas. Journal of Administrative and Management, 6(3), 1-10. (in Thai).

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Published

2022-04-21

How to Cite

Chaikham, P., Maruekarajtinplaeng, S., Chodok, P. ., Saechia, S., & Thanyasiriphisit, T. (2022). STRENGTHENING THE POTENTIAL OF COMMUNITY ENTERPRISE IN ACCORDANCE WITH THE LOCAL DEVELOPMENT STRATEGY OF PHRANAKHON SI AYUTTHAYA RAJABHAT UNIVERSITY : A CASE STUDY OF KLONG-JIK SUB-DISTRICT COMMUNITY ENTERPRISE, BANG PA-IN DISTRICT, PHRANAKHON SI AYUTTHAYA PROVINCE. Journal of MCU Social Science Review, 11(2), 149–163. Retrieved from https://so03.tci-thaijo.org/index.php/jssr/article/view/253621

Issue

Vol. 11 No. 2 (2022): Vol.11 No.2 March - April 2022

Section

Research Articles

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