THE RELATIONSHIP BETWEEN KNOWLEDGE OF ACCOUNTING MANAGEMENT, PROFESSIONALISM AND ORGANIZATIONAL SUCCESS OF SMALL AND MEDIUM ENTERPRISES IN THE UPPER NORTHERN REGION OF THAILAND

Abstract

          The purpose of this research was to study the understanding of management accounting and organizational success among entrepreneurs of small and medium enterprises in the upper northern region. The research applied a questionnaire method as a data collection tool with a total sample of 395 SME entrepreneurs in the upper northern region.

          As for the results, it reveals that SME entrepreneurs in the upper northern region have a high level of understanding in overall and specific management accounting, covering cost concept, cost-volume-profit analysis, budgeting, cost analysis for decision making, flexible budgeting and standard costing, activity-based costing, product costing, investment analysis, and cash flow. In addition, the overall and specific professionalism is rated at a high level, including excellent technique and methodology, competent staff, talented executives, effective communication, and excellent services. Finally, the overall and specific organizational success is found at a high level, considering customers, finance, learning and development, and responsive learning-based internal process. Besides, the SME entrepreneurs are presented with a highly-perceived opinion on the entire business environment.