TOURISM MANAGEMENT IN Thailand FOR THE NEW NORMAL ERA

Abstract

The situation of the COVID-19 outbreak made tourism business in Thailand come to stop.  Management of Thai tourism in the New Normal era must adapt to survive. By studying secondary data related to the tourism industry. Data were analyzed with descriptive statistics from tourism sources by analyzing the tourism management model of Thailand. The objective is to be a guideline for adaptation and behavior of Thai people after the COVID crisis in Thailand. as a guideline for tourism management as an important measure that all sectors. The results of the study revealed that tourism measures were categorized into 2 groups is a group of entrepreneurs and a group of service recipients and the tourism management model according to Bill Gross's economic crisis management principles should be changed in a way that is based on "Solving problems and planning to reduce uncertainty" to a fast-paced world with "participation Continuous development does not stand still and is quick to make decisions as well as the proactive work of Leaders in this digital age need to be aware of the importance of change and innovative thinking (Innovation and Thinking different) to enable work to cope with current changing conditions effectively.