POLITICAL CULTURE IN THE CONTEXT OF PEOPLE'S POLITICAL AWAKENING TO SOCIAL MEDIA

Abstract

The political system of society will be able to survive or develop further depends on people in the society that has a political culture that is the same way and that facilitates its existence, which the society is ready to continue the development of the political system of that society. Political culture is therefore a guideline that has an important influence on political behavior. It plays an important role in differentiating the character of the political system. However, each society will instill different political cultural values ​​that reflects the values, beliefs, norms, logical thought systems. It is passed on and cultivated continuously until it is accepted and adhered to as a normal practice in daily life.

Thailand's political culture is more bound to the subject political culture system than its participation. This is seen as a cultural society that is shaped by religious beliefs, giving people gratitude, respect for elders. There is a belief in the ancestor's motto of merit, luck, gentleness. But later, when there was a shift from a patronage system culture to a liberal democratic capitalist culture, and the point is; whenever there is a coup or it is influenced by the structure of political functions, there are many questions that are always of interest to the general public. Until it leads to social media that can be recognized and expanded quickly and continuously.