MODEL DEVELOPMENT OF CULTURAL TOURISM MANAGEMENT IN SARABURI PROVINCE

Abstract

Objectives of this article were: 1. To analyze the current condition, obstacle and problems, 2. To study the process of developing a cultural tourism management model. 3. To present the development of cultural tourism management model in Saraburi Province. Research was the mixed methods: Quantitative research, data were collected with questionnaires. by multi-stage sampling, from 359 samples and analyzed with the social science program.  The qualitative research, data were collected from 18 key by in-depth-interviewing and from 9 participants in focus group discussion and analyzed by descriptive interpretation. 

Findings were as follows: 1. The current condition of cultural tourism management were that monasteries had tourism resources, beautiful buildings and cultural events held on important Buddhist days. Problems and obstacles were that communities around monasteries placed things scattered around, stray dogs and homeless people used the areas as resting place, shops were not in good order, 2. Cultural tourism management process: Advertising and public relations used printed envelope and vinyl bill board. The staff were aged and volunteer people to help with the event. Information services and photo taking locations were provided. For security precaution, there should be CCTV cameras and staff are on duty. 3. Development of cultural tourism management model:  Advertising and public relations; there should be travel map and website/Page/Facebook/Instagram/Line and YouTube in English and ASEAN languages Personnel should be trained for foreign languages and open to complaints/suggestions to improve the situation and there should have a security guard at all times.