EFFECT OF WORKING MOTIVATION, SELF-ESTEEM, AND IDDHIPATA PRINCIPLE ON JOY AT WORK OF SUPPORTING PERSONNEL OF MAHACHULALONGKORNRAJAVIDYALAYA UNIVERSITY

Abstract

Objectives of this research were (1) to study the joy at work of supporting personnel, (2) to study the effect of working motivation, self-esteem, and Iddhibata principle on joy at work of supporting personnel, and (3) To propose the guideline for improvement of joy at work of supporting personnel. The research format was mixed methods research; consisted of (1) survey research, using a sample of 297 supporting personnel. The data were collected by questionnaire and analyzed by frequency, percentage, mean, standard deviation, simple linear regression and stepwise regression, and (2) in-depth interviewing of 18 key informants. The data were analyzed by content descriptive interpretation.

Findings were found that (1) from survey research, the joy at work of supporting personnel was at the high level. (2) From the hypothesis testing, it was found that working motivation, self-esteem, and Iddhibata principle had significant individual and common affected on joy at work of supporting personnel, and (3) the guideline for improvement on joy at work; there should be promotion of working motivation, supporting self-esteem, and applying Iddhibata principle by supporting personnel.