DEVELOPMENT OF SMART TECHNOLOGY MEDIA TO PROMOTE AGRICULTURAL AND CULTURAL TOURISM OF BAN THA KHOI COMMUNITY LEARNING BASE SREPRACHAN DISTRICT SUPHANBUREE PROVINCE

Abstract

The objectives of this research article were to develop smart technology media, study the satisfaction of and study problems and suggestions of the use on smart technology media using the quantitative research. Data were collected from 150 samples who were tourists who came to study at the community learning base by simple random sampling. The research tools were: 1. Outdoor display poster board with images of communities, agricultural and cultural tourism. 2) Smart technology media that linked to display multimedia information, websites, electronic documents and video clips. 3. Questionnaires for satisfaction with smart technology media. The statistics used to analyze data were percentage, mean and standard deviation. The research findings were found as follows: 1. The overall quality of smart technology media were at very good level. (=4.45, S.D.=0.56) 2) The tourists were by overall satisfied with the use of smart technology media at very good level. (=4.49, S.D.=0.60), 3. The problems and suggestions included: Internet signal on mobile phone was slow and unstable that made slow downloading application, installing application and resulting in data display of various information was slower. There should be set up cell phone signal transmission tower in the area to increase the signal strength.