MARKETING MODEL OF LIQUEFIED PETROLEUM GAS STATIONS IN BANGKOK

Authors

  • Pachchanya Jarupat Western University
  • Kanyavee Makeevaraphan Western University

Keywords:

Marketing Model Marketing Mix, Consumer Behavior, Liquefied Petroleum Gas Stations

Abstract

The objective of this research was found out the marketing model of liquefied petroleum gas stations in Bangkok. The method of research was used quantitative research and qualitative study. The population is liquefied petroleum gas stations in Bangkok. But, this research focus on the 4 districts that are 59 liquefied petroleum gas stations in Bang KhunThian, Min Buri, Bang Khae and Khlong Sam Wa. The samples for thisstudy were 420 persons which were included 416 persons of liquefied petroleum gas customers and 4 persons of liquefied petroleum gas manager. The research instruments were interviewed and questionnaire had been tested by validity and reliability. Descriptive statistics and inferential statistics such as percentage, mean, standard deviation, analysis of variance, content analysis, confirmatory factory analysis and exploratory factor analysis. The marketing model of liquefied petroleum gas stations in Bangkok was contained two factors. Frist factor was called Marketing Mix 5PM. The marketing mix included 6 elements that are product, price, people, promotion, process and motivation. This factor was shown the 28.978% of fluctuation. Second factor was called Management. The management included 5 factors that are risk, process decision, technology, people and image. That was shown the 38.604% of fluctuation.

References

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Published

2020-08-01

How to Cite

Jarupat, P., & Makeevaraphan, K. . (2020). MARKETING MODEL OF LIQUEFIED PETROLEUM GAS STATIONS IN BANGKOK. Journal of MCU Social Science Review, 6(2), 205–214. Retrieved from https://so03.tci-thaijo.org/index.php/jssr/article/view/245607

Issue

Vol. 6 No. 2 (2017): Vol. 6 No. 2 April - June 2017

Section

Research Articles

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