A CASUAL RELATIONSHIP MODEL OF FACTORS AFFECTING ENTREPRENEURSHIP FOCUS AND BUSINESS PERFORMANCE OF FOOD ENTREPRENEURS IN BANGKOK

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Narisara Thongchan
Vichit U-On

Abstract

The objectives of this research article were to study leadership, dynamic environment, and entrepreneurial passion as antecedents and effects of entrepreneurship focus and business performance of food entrepreneurs in Bangkok, as well as to construct a casual relationship model of factors affecting entrepreneurship focus and performance of food entrepreneurs in Bangkok. This research approved multi-phase mix method by using 400 questionnaires measuring 5-point Likert scale with Cronbach’s alpha coefficient = 0.94 from food entrepreneurs in Bangkok. Data analysis were conducted by LISREL to construct a structural equation modeling (SEM), together with content analysis of in-depth interview, in order to confirm the results. According to the results, the relationship of leadership, dynamic environment, and entrepreneurial passion presented positive effect to entrepreneurship focus and business performance of food entrepreneurs in Bangkok. Moreover, the results extracted were /df = 1.403, CFI = 1.00, GFI = 0.98, AGFI = 0.95, RMSEA = 0.010,and SRMR= 0.015. Which explained good fit of the model. Thus, a casual relationship model of factors affecting entrepreneurship focus of food entrepreneurs in Thailand was affirmative.  

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Thongchan, N., & U-On, V. (2020). A CASUAL RELATIONSHIP MODEL OF FACTORS AFFECTING ENTREPRENEURSHIP FOCUS AND BUSINESS PERFORMANCE OF FOOD ENTREPRENEURS IN BANGKOK. Journal of MCU Social Science Review, 9(3), 27–41. Retrieved from https://so03.tci-thaijo.org/index.php/jssr/article/view/244199
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Research Articles

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