INNOVATIVE ORGANIZATION OF SMALL AND MEDIUM ENTERPRISES (SMES) FOR THE ELECTRICAL AND ELECTRONIC INDUSTRIES IN BANGKOK METROPOLITAN REGION.
Keywords:
Entrepreneur Orientation, Market Orientation, Learning Orientation, Innovative Organization.Abstract
The purpose of this research was 1) to study the general characteristics of entrepreneur orientation, market orientation, learning orientation and innovative organization. 2) To study the innovation organization model. Sample of qualitative research used the specific sample selection of Small and Medium Enterprise Enterprises in the Electrical and Electronic Industry to get the SMEs Awards which located in Bangkok, Nonthaburi, Samut Prakarn, Samut Sakhon and Pathum Thani. The sample of quantitative research used the specific sample selection of Small and Medium Enterprises of the Electrical and Electronic Industry to get SMEs award.
The questionnaire set was distributed to the 520 employees. The study found that entrepreneur orientation, market orientation, learning orientation influence to the organization of innovation.
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