THE POTENTIAL DEVELOPMENT OF SOCIAL INSTITUTIONS FOR INSTILL MORAL AND HONESTY VALUES IN THAILAND

Abstract

This article was to study the potential development of the potential development of social institutions for instilling moral and honest values in Thailand. This research is an action research, using the research instruments such as content analysis from case studies of all 3 subprojects and specific group discussions with 9 experts from family institutions, Buddhist institutions, educational institutions/governing institutions with specific random sampling then the data was analyzed by using descriptive content analysis techniques and the operating evaluation (KPI) from 50 volunteers then analyzed the data by using statistics such as frequency, percentage, average and standard deviation. Found that the model of the social development potential in instilling the morality and honest values in Thai society found that it was an "anti-corruption activities of new generation network" in the form of volunteer activities that demonstrate social responsibility which consisted of academic activities to instill moral and honest values for the new generation network members to anti-corruption, and operational activities to disseminate virtues and values in honesty or against corruption to communities and society.