A Model Strategic of Motivating the Decision to Further Study for Degree on The Internet System In Thailand
Keywords:
กลยุทธ์ส่วนประสมทางการตลาด, แรงจูงใจ, การศึกษาระดับปริญญาผ่านระบบเครือข่าย อินเตอร์เน็ตAbstract
The objectives of the study were (1) to study the priority of the strategy to promote motivating the decision to further study for degree on the internet system,
(2) to study factors relations strategy to promote motivating the decision to further study for degree on the internet system; (3) to study of the strategy to promote
motivating the decision to further study for degree on the internet system. This Research is a mixed research, as divided into 2 parts namely; the 1st
Part was a quantitative research, the sample groups of which were 400 students studying for degree on the internet system;the 2nd part was a qualitative research,
the sample groups of which were 5 representatives in the work units in study for degree on the internet system.The data were analyzed by using software package.
Frequency distribution, percentage, arithmetic mean, standard deviation, confirmatory factor analysis (CFA) and structural equation modeling analysis (SEM)
were statistical techniques used. The findings revealed that of the structure equation model showed that gender, age, education, marital status, education, income, domicile, career,
grade,sources of funds for education, the class is studying ,subject studying has a direct influence with the strategic marketing mix. It also had a relationship with the
direct and indirect to study toward a degree via the Internet. Factors affecting the decision had direct influence with the strategic marketing mix. It also has an indirect
relationship with the motivation to study toward a degree via the Internet. Strategic Marketing Mix had direct influence with the motivation to study for a degree via the
Internet .The structural equation model was designed properly with the ability to predict strategic of motivating the decision to further study for degree on the
internet system in Thailand at the acceptable level of 87.20 percent (R2= 0.872).
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