THE STRATEGY OF STRENGTHEN SANGHA ADMINISTRATION MANAGEMENT IN GLOBALIZATION AGE
Keywords:
กลยุทธ์, การบริหารองค์กรสงฆ์, โลกาภิวัตน์Abstract
The objectives of this study were 1) to analysis the general conditions in the current of Sangha administration 2) to study the strategy of strengthen Sangha administration in globalization age 3) to present the strategy of strengthen Sangha administration in globalization age. The methodology of this research was mixed method research. The qualitative research tools was in-depth interview with the key informants were the 18 persons and focus group discussion with 8 specialists , while the quantitative research was survey research and the sample consisted of 363 persons.
The research findings as followings :
From internal and external environment analysis of Sangha administration, the findings were that Sangha order had knowledgeable and capable personnel but lacking of proper support from Sangha order causing continuous development. the opportunity was that there is specific Sangha act and modern technology. the threat was that Sangha order had to confront with various cultures and new technology, economy progress causing people not to have time to go to monasteries, policy sanction from the government and wrong media usages as appeared at present. as for the people’s opinions towards the Sangha order administration in 5 areas: 1) religious personnel, 2) religious Dhamma, teaching, 3) religious ceremonies, 4) religious places, 5) technological systems were found that people’s opinion towards the general context of Sangha order administration were at high level (x ̅=3.92, s.d.= 0.639). people’s opinions towards all areas of Sangha order administration were also at high level.
- Sangha order organization strength administration strategy in the age of globalization have shown that once the strengths and opportunities are analyzed together there are two strategies to achieve aggressive and effective strategies. and advanced technology development strategies. when strengths and barriers are analyzed together. the strategy is to maintain the level. there are 2 strategies to create a good corporate image. and strategies to focus on people's participation. weaknesses and opportunities to analyze together. there are two strategies to improve the rehabilitation. there are two strategies to implement the strategy to practice more. and a good strategy to restore the tradition. and when weaknesses and obstacles are analyzed together. the strategy of retreating, slowing down and escape. there are 2 strategies is to strengthen the love. unity to the buddhist company and strategies for financing sources.
Strategically analysis of Sangha order strength administration in the age of globalization in the area of budget, it was found that the success strategy was the find supporting budget sources, the strategy for learning and development was to create love and harmony among Buddhist communities and to restore the good traditions and cultures and Dhamma practice by over all. as for internal environmental analysis was that the successful administration of Sangha order was to create good image for the organization. as for the work efficiency, the strategy for success was the utilization of modern technology and people’s participation emphasis. these 8 strategies will bring Sangha order organization to successful strength and security under the organization endeavor with the motto saying; dedicating for buddhism towards sustainable social development. strategy was created for organizational success. the Sangha order’s missions are of 7 areas, they are administration, education, educational support, dissemination, repair and construction, public welfare and buddhamonton development. these missions are carried out under the same vision: “secure buddhism, morality maintaining, bringing society to sustainable peace and happiness”
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