Factors Affecting the Decision to Use GPS Tracking Installation Services of ABC Company
Keywords:
GPS Tracking, Deciding Services, Customer GroupAbstract
This research aimed to study the factors influencing the decision to use real-time satellite-based object tracking system installation services provided by ABC Company. The study employed a quantitative research methodology. The research was conducted at ABC Company, with the sample group comprising 393 customers who had used the company’s real-time object tracking system installation services. The sample size was determined using a formula for an unknown population, with a confidence level of 95%. The research instrument was a questionnaire consisting of 22 items. Data were analyzed using basic statistical methods, including mean and standard deviation. The findings revealed that the most influential factor in the decision to use the satellite-based real-time tracking system was perceived usefulness. This was followed by responsiveness to user needs, ease of use, system reliability, and service quality. All five factors received a high average satisfaction rating from users. The research indicates that customers place high value on the outcomes they gain from using the system—particularly ease of installation, user-friendly operation, and intuitive interface. These aspects significantly influence their decision to use the service. Furthermore, service quality, including after-sales support, consultation, and warranty provisions, plays a critical role in building customer trust and satisfaction with ABC Company.
References
Cronbach, L. J. (1990). Essentials of Psychological Test. 5th ed. New York: Harper Collins.
Jarurat, K., and Meesilapavikkai, K. (2014). Consumers’ behavior and attitude of social network users: A case study of Google+. Thesis of the Degree of Master of Communication Art Program. Bangkok: School of Communication Arts, Sripatum University.
Kanha, S. (2008). A model of real-time object tracking system via satellite signals (GPS Tracking). Final report. Bangkok: Institute of Transport and Logistics Technology. (in Thai)
Kitsuwan, S., Nited, N., and Songja, N. (2018). Development of a forensic GPS-based vehicle and motorcycle tracking system for theft prevention. The Proceedings of the 2nd National Academic Research Conference, Graduate School, Suan Sunandha Rajabhat University, Bangkok, 528–537. (in Thai)
Leekitchwatana, P. (2016). Educational Research. 11th ed. Bangkok: Faculty of Industrial Education King Mongkut's Institute of Technology Ladkrabang. (in Thai)
Office of Transport and Traffic Policy and Planning. (2023). 2023 Annual Report of the Office of Transport and Traffic Policy and Planning (Statistics on Transport Technology Systems). Bangkok: Ministry of Transport. (in Thai)
Panjasriprakan, W. (2010). Factors influencing the acceptance of implementing GPS vehicle tracking systems in collaboration with insurance companies. Independent Study of the Degree of Master of Science Program in Innovation. Bangkok: College of Innovation, Thammasat University. (in Thai)
Panyasakornchai, S. (2009). Success in applying GPS technology to enhance service quality in road freight transportation. Thesis of the Degree of Master Program. Patumthani: Rajamangala University of Technology Thanyaburi. (in Thai)
Phuangtrakoonsiri, K. (2009). Acceptance of GPS technology adoption among small and medium-sized logistics entrepreneurs in Siam Logistics Alliance Co., Ltd. Thesis of the Degree of Master Program. Bangkok: College of Innovation, Thammasat University. (in Thai)
Pipatphokakul, P. (2018). The influence of service quality, perceived value, and image on customer satisfaction in pharmacies. Thesis of the Degree of Master Program. BangkoK: Suan Sunandha Rajabhat University. (in Thai)
Roscoe, J.T. (1975). Fundamental Research Statistics for the Behavioral Sciences. New York: Holt, Rinehart and Winston.
Si Huang. B. (2011). GPS Tracking System. [Online]. Retrieved from: http://www.tpa.or.th/writer/ read_this_book_topic.php?bookID=2093andread=trueandcount=true.
Sihuang, B. (2011). Acceptance of GPS tracking technology at P.T. Trans GP Company. Thesis of the Degree of Master Program. Chonburi: Burapha University. (in Thai)
Sirimangmoon, J., Phanthurat, N., and Khamsiri. (2019). Factors influencing the decision to enroll at Khon Kaen University under the Northeastern quota, academic year 2019. The Proceedings of the 5th National Conference on Public Affairs Administration in the Digital Era, Khon Kaen, Khon Kaen University, 945–953). (in Thai)
Supattanachotpong, W. (2019). Service quality affecting customer repurchase intention at Bank of Ayudhya Public Company Limited. Thesis of the Degree of Master Program. Pathum Thani: Faculty of Business Administration, Bangkok University.
Thanwiboonchai et al. (2009). Principles of decision-making based on utility and probability concepts. Bangkok: Faculty of Business Administration, Thammasat University. (in Thai)
Thongthua, K., et al. (2012). Project on developing a road safety culture among students and surrounding communities of Ubon Ratchathani University: Phase 1 [Final research report]. Bangkok: Road Safety Academic Center and Thai Health Promotion Foundation.
Wannit, S., and Chaiprasit, K. (2022). Service quality improvement in maintenance operations to build customer confidence. Journal of Business Administration and Industrial Innovation, 8(2), 45–52.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Journal of Innovation and Management
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
See Publication Ethics https://so03.tci-thaijo.org/index.php/journalcim/Ethics
