Development of Electronic Book on Coconut Export Business for Modern Entrepreneur

Abstract

This research aims to (1) To study the satisfaction of users of e-books in the aromatic coconut export business for modern entrepreneurs and (2) to develop e-books on the aromatic coconut export business for modern entrepreneurs. The sample groups used in the research were divided into 3 groups: Group 1, 3 experts in content and technology and digital media, Group 2, a group of 15 entrepreneurs or farmers who grow perfumed coconuts in Samut Sakhon Province. Both groups used purposive sampling and the third group, a group of 400 farmers or other entrepreneurs, was conveniently selected for convenience (Convenience Sampling). The research instruments comprise (1) Satisfaction assessment form of e-book users in the coconut perfume export business for modern entrepreneurs, (2) Interview form for e-book design experts using Canva program and the content of business operations, (3) e-books for exporting perfumed coconuts for modern entrepreneurs, and (4) quality assessment forms for e-books for exporting perfumed coconuts for modern entrepreneurs. The statistics used in the data analysis were descriptive statistics, i.e. frequency, percentage, mean and standard deviation. The results showed that The e-book on the exporting business of perfumed coconuts for modern entrepreneurs overall had the highest level of satisfaction (x̄= 4.82, SD = 0.45) with a statistical significance of .05 and the results of the quality assessment of electronic books in the perfumed coconut export business for modern entrepreneurs found that the design quality was at a very good level (x̄ = 4.76, SD = 0.31) and the content aspect is very good (x̄= 4.70, SD = 0.40)