Why Likert?


  • Subin Yurarach Research Facilitation and Development Center, Sripatum University


Likert, Rating Scale, Quantitative Research


The rating scale is a research tool that used in quantitative research in the social sciences, especially in the context of social science research in Thailand, it is widely used. The objectives of this article are (1) to describe the concepts and key principles of quantitative research tools, (2) to describe the characteristics of the Likert's original rating scale, and (3) to propose the alternative rating scales in social science research. This article is based on a study of relevant documents on the concepts, principles and characteristics of the rating scales. This gives researchers the option to use a variety of the rating scale for using in social science research that researchers can choose to adapt accordingly.


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How to Cite

Yurarach, S. . (2022). Why Likert?. Journal of Innovation and Management, 7(1), 152–165. Retrieved from https://so03.tci-thaijo.org/index.php/journalcim/article/view/259482



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