The Model Adaptation Behavior of Community-Based Tourism in Samutsongkhram Province
Keywords:
Adaptation Behavior, Community-based Tourism, TouristAbstract
The research aimed to (1) study the touristic adaptation behaviors and the expectations of potential tourism and (2) compared touristic adaptation behaviors and the expectations of potential tourism in community-based tourism in Samutsongkhram province. This research is quantitative research. The sample 385 tourists who travel in Samut Songkhram on January 2020–March 2021. The statistics used in this research comprised (1) descriptive analysis (percentage, mean and standard deviation) and (2) inferential statistics (t-test and one-way Analysis of Variance). The study showed that most of tourist purpose as for leisure, family members-travelling and they like to travel to their destination by private cars. Travelling expenses are about 1,001–2,000 baht per trip and taking 1 day. The expectations of potential tourism overall were at the high level when classified in each aspect by sorting the average, namely Hygiene and Safety Management was at the high level. Hypothesis testing found that 1) tourists with different demographic characteristics will affect different tourist adaptation behaviors significance at the level of 0.05. 2) tourists with different demographic characteristics will affect different expectations of potential tourism significance at the level of 0.05.
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