The Strategy for Promoting Gastronomy Tourism in Thailand Riviera

Abstract

This research study aims to study Strategy for Promoting Gastronomy Tourism on Thailand Riviera in using qualitative research. The result found that there are consists of 4 approaches: 1) Aggressive strategy; set a policy to develop infrastructure and transportation systems, to encourage of production for saving agricultural food products, to encourage gastronomy tourism activities in diversity areas, to encourage, to push and to enhance local food festivals, to encourage Full-scale border trade tourism, to develop commercial airports with potential and presenting local souvenir shops within the airport, to encourage investment of information technology 2) Defensive strategy;  to develop local service processes, to develop logistics and transportation systems, to encourage investment in the area, to encourage food production and community agricultural tourism and upgrading food traditions, to establish a tourist service center specializing in food tourism in the province 3) Turnaround strategy; to develop transportation system, to support of public relations project, planning for the tourism service industry in the future, to enhance and develop service skills for personnel and people in the area, to establish a promotion center Conservation of wisdom, processes, local food processes and the modeling health food tourism activity 4) Retrenchment  strategy; to develop transport infrastructure to enter the food tourism area, to organize gastronomy tourism activities by promoting marketing, developing of service, planning of the festival calendar, and establishing a community food distribution center.