Factors Influencing the Acceptance of the Innovation Prototype of the Customer Relation Management with a Robotic Program in Line Bot : A Case Study of Flora Ville Golf and Country Club
Keywords:
Acceptance of Technology, Innovation Prototype, Management, Customer Relation Management, Robotic Program, Line ApplicationAbstract
The purpose of this research was to study the acceptance of Innovation prototype development of the customer relationship management with a robotic program in Line Bot. It was the case study of Flora Ville Golf and Country Club. The research instrument was a set of questionnaire with closed-ended questions that was validated for reliability and content validity before used to collect the data. The total of participants was 356 members of Flora Ville Golf and Country Club. The simple random sampling was used to select the participants. The statistics used in data analysis were descriptive statistics, percentage, mean and multiple regression analysis. The results revealed that most participants accepted the Innovation prototype development of the customer relation management with a robotic program in Line Bot in a high level. The result of hypothesis testing showed that safety, perceived usefulness, risk, reliability, and perceived ease of use affected the acceptance Innovation prototype development of the customer relation management with a robotic program in Line Bot at 93.5% with statistically significant at the 0.01 level.
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