Demand and Key Factors Affecting Decision Making to Use E-Fulfillment Service of E-Commerce Entrepreneurs

Abstract

          This research aimed to study demand and key factors affecting decision making to use E-fulfillment service of E-commerce entrepreneurs. The samples used in this study were E-commerce entrepreneurs in a total of 400 people. The tools used for data collection were questionnaires. The data was analyzed by using Percentage, Mean, Standard Deviation, One-way ANOVA and Chi-Square Test.
          The research results can be found that the majority of the respondents were individuals graduated in Bachelor’s degree or equivalent. The main goods were clothes and apparels. They had employees in a total of 1 5 people. The period of business operation was 3 6 years. The characteristics of using and choosing E-fulfillment service can be found that they delivered goods 11-20 times per month with 4 5 pieces per time. The goods were delivered in the period of 06:01- 12:00 hrs. The time of delivery service was 21 30 minutes. The cost of delivery was 101 500 baht per time. Some goods were stored and managed by themselves and some used E-fulfillment service. The period of using E-fulfillment service was 3 6.The recommendation for improvement was improving performance of authorities who provide the service. They knew the service from publicity on the internet. The significance level of the factors affecting decision making to use E-fulfillment service can be found that the overall image was at a high level. While considered in all aspects, they were also at a high level. While considered in each aspect, each one was at a high level as well. The relationship between using of E-fulfillment service depended on types of business in a total of four items. The relationship between using of E-fulfillment service depended on educational level in a total of eight items. The relationship between using of E-fulfillment service depended on main sold products in a total of three items. The relationship between the characteristics of the use of E-fulfillment service depended on the number of employees in a total of ten items. The relationship between using of E-fulfillment service depended on the period of business operation in a total of eleven items. Comparing the difference by types of business, while classified in aspect of educational level, while classified in aspect of main sold products, while classified in aspect of the number of employees, while classified in aspect of period of opening time, it can be found that implementation process had a level of difference with statistical significance at 0.05.