Development of Service Quality of Sports Venue Personnel at Rajamangala Stadium for Supporting the Satisfaction of Users

Abstract

          This research concerns the development of service quality for sports venue personnel at Rajamangala Stadium in supporting the satisfaction of users. The objective is to study guidelines for the further development of personnel service quality. The research population consists of members of the general population that use the services of the Rajamangala Stadium sports venue. Respondents were randomly selected and given questionnaires. Within the research population, the sample group consisted of 394 people. The statistics used in the data analysis were percentage, mode, average, and standard deviation. The results show that most members of the sample group were women (56.30%) aged 21-25 years old (37.60%), employed in the private sector (51.0%), single (71.8%), with a monthly income of 20,001-30,000 baht (40.1%) and holding a bachelor’s degree (69.3%). In terms of exercise behavior and satisfaction of users of Rajamangala Stadium’s sporting facilities, it was found that users were the most satisfied with the diverse facilities for exercise and sports, selecting an average value of 3.78. The second best area of satisfaction was the ease of using the field, the security of the bathroom facilities, and the convenient location, which had an average value of 3.77. The third area of satisfaction was the availability of exercise equipment, with an average value of 3.76. Rajamangala Stadium therefore should therefore develop its service personnel to better prepare the exercise equipment for use. This will improve the service system to meet he needs of users to be faster and more convenient.