An Analytical Study of the Discourse Creating Harmonization According to the Well-spoken Speech of Gen. Prayuth Chan-o-cha

บทคัดย่อ

This article is objectives to study the use of discourse to create harmonization of Gen. Prayuth Chan-o-cha. Using the form of Qualitative Field Research, the tools to collect data are from “Returning Happiness to the People of the Nation broadcasting program in the duration of collecting data in during 1-30 September, 2016 and an in-depth interview of 9 key informants.
From the research, it is found the discourse creating harmonization have 16message in accordance with the scope of Subhãsitavãcã: Well-spoken Speech, truth, valuable, kindheartedness, speak politely and place and season.
Gen.Prayuth tried to communicate through such discourse to harmonize society by utilizing “Returning Happiness to the People of the Nation” broadcasting program in presenting the Government’s performance that for intention will make the country get development, the people be happiness, harmonization according, make peace nation and accepted from World community.