APPROACH STRATEGIES OF BUDDHIST PROPAGATION

บทคัดย่อ

      The purposes of this article were to study Buddhist propagation in ancient time, to study best practices of Buddhist propagation in Thailand, and to propose approach strategies of Buddhist propagation in current time. Content analysis was used for analyzing data from research and literature review. Results showed that Kalyànamitta was basic philosophy method of Buddhist propagation in ancient time by considering the relationship between teachers and learners. Teaching strategies and the principle of teaching were also added. Two case studies were showed in this paper which consisted of a case study of Dhamma activities in the garden at royal park of King Rama IX, and a case study of disseminating Buddhism to hill tribe youth (Karen) a by volunteer graduated monks. Four main strategies were being used for Buddhist propagation which consisted of 1) SWOT Analysis, 2) the theory of four-sor aspects such as clarify, incentive, encourage, and happy  3) Kalyànamitta-dhamma such as lovable, respectable, adorable , being a counselor, being a patient listener, able to deliver deep discourses, and never exhorting groundlessly, and  4)  creating Buddhist propagation network.